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Tag: Digital Transformation
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Pioneering Digital Transformation in FMCG: Harnessing Analytics for Growth and Innovation
The fast-moving consumer goods (FMCG) industry is undergoing a significant transformation, driven by digital advancements and the need for agility. Having spent five years in a leading FMCG company, I had the privilege to witness and contribute to this evolution during my tenure at ABinBev, the largest brewer in the world. My journey began as
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Building Customer Loyalty: Journey to High Performance
Organizations need to consistently demonstrate their commitment to fostering a high-performance, customer-centric culture. By leveraging tools like Net Promoter Score (NPS) and focusing on customer experience (CX), companies can successfully enhance their productivity and profitability. This blog explores how organizations can ensure strategic focus on customer loyalty and digital transformation to drives its business success.
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